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Current Feed ContentHealth Promotion Picture Story 1Welcome to CIAM's work promoting good malaria prevention and control. Our initiatives target teenagers, members of parliament, journalists, and the general public, particularly women with children.The woman here is listening to Bolonghadala , a raHealth Promotion Picture Story 2The radio programme aimed to encourage the audience to adopt various behaviours to better prevent and manage malaria. It was broadcast twice over 26 weeks each. Whilst we do not claim to correlate the change in behaviour solely to the radio prograHealth Promotion Picture Story 3Another initiative was to add a malaria module to an established peer health education programme run by the NGO Nova Scotia Gambia Association.Some children in schools were trained as Peer Health Educators. They learnt what causes malaria, how toHealth Promotion Picture Story 4CIAM uses scientifically-validated approaches to evaluation. In the Peer Health Education project, the evaluation was undertaken and analysed with support from the Medical Research Council and the London School of Hygiene & Tropical Medicine. TheHealth Promotion Picture Story 5MPs can be powerful advocates of malaria control – raising funds, determining the level of national resources for its control, and influencing their constituents to adopt effective disease control measures. To do this, MPs need up-to-the-minute un-biHealth Promotion Picture Story 6CIAM researched the most critical gaps in the MP's knowledge about malaria and the control of it. Working with a Reference Group of MPs and the National Malaria Control Programme we then designed an ‘advocacy toolkit' specific to their needs. This waHealth Promotion Picture Story 7Reporting on malaria in the media is infrequent in Africa and there is little insight into why this is the case. Are the journalists well-informed about the economic burden of malaria and its impact on morbidity and mortality levels? What can be doneHealth Promotion Picture Story 8As part of the study, CIAM ran a malaria workshop for health journalists in The Gambia. There was a 50% increase in t he column length of articles over the following 6 months but no increase in the number of articles and the style of journalism contiHealth Promotion Picture Story 9The use of humour, as shown recently in an evaluation of the out-reach peer health education programme is a potentially powerful tool to effectively influence a listener's health seeking behaviour. As part of the National Malaria Control ProgrammeHealth Promotion Picture Story 10The use of humour, as shown recently in an evaluation of the out-reach peer health education programme is a potentially powerful tool to effectively influence a listener's health seeking behaviour. As part of the National Malaria Control Programme |
